Webcast Recordings

Covid-19 will change consumer marketing forever. It won’t just affect traditional retail and e-commerce to affluent customers and the formal retail sector. The impacts will be felt everywhere. Marketing to consumers in townships, semi-rural, and rural areas is still heavily dependent on the “informal” retail and face-to-face interactions including community events. With the lockdown severely impacting household budgets and social distancing regulations restricting access to markets, brands and retailers are facing unprecedented marketing challenges. Join us for a wide-ranging discussion on this topic during this disruptive period.

Africa is the World's Fastest Growth Market, but the Covid-19 pandemic has changed the dynamics substantially. In this webcast, Jeff Phiri and Greg Serandos inspire the audience to change the narrative and grab opportunities in Africa, but with a full understanding of the implications, challenges, and opportunities facing the various countries in the region.

This webcast will help you build the digital strategy necessary to thrive in the post-Covid world, starting with identifying critical priorities. We will unpack our Digital Strategy Framework to help you develop and implement digital products, experiences, and value propositions quickly and cost-effectively.

We will get past this crisis, but the ways of work will change forever. People will quickly become accustomed to video conferencing, and even begin to like it. People won't work at home every day, but they will work remotely more often. Furthermore, we believe that workforces will become more distributed, so some teams in high-cost cities will move to cheaper locales. This means new challenges for business leaders, such as policy changes and managing the performance and outputs of remote workforces.

In this webcast, our expert panel covers:

- Innovative strategies that African logistics firms are deploying to survive and thrive

- Practically, what is happening on the ground in the logistics industry in Africa

- What the logistics world will look like in the 2nd half of 2020 and beyond

In this webcast, our expert panel covers innovative strategies that African logistics firms are deploying to survive and thrive, practically, what is happening on the ground in the logistics industry in Africa, and what the logistics world will look like in the 2nd half of 2020 and beyond.