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  • Use Cases

    Website Application for Covid-19 Support

    Client: Venture Capital Association of South Africa (SAVCA)

    The Challenge: Building a website for SMME support in less than a week.

     

    The Program: SAVCA (South African Venture Capital and Private Equity Association) members are pledging pro-bono services to support small, medium and micro-enterprises (SMMEs) whose businesses have been impacted by the COVID-19 crisis and lockdown. Assistance has been earmarked in the form of access to experts and professionals. The app enables SMMEs to apply for assistance and SAVCA members and other experts to list the services they are volunteering.

     

    Outcomes: We will update the responses when they are available.

    Webcast and Whitepaper Series

    Thought Leadership and lead generation in partnership with an industry media player

    The Challenge: Lead generation through publishing compelling content

     

    The Program: We developed a webinar series and whitepaper titled “Mapping the Mobile Journey - How to boost Return On Ad Spend by reaching customers at moments that matter”. We developed the content using a recognized mobile industry expert, integrated client case studies, and co-presented five webcast events, each targeting a specific target market.

     

    Outcomes: The initial webcast event attracted 1700 registrations and 550 attended the live event. This is roughly double the average for AdWeek, the media partner. We subsequently co-presented four additional webinars targeting specific vertical markets such as financial services and quick serve restaurants. The whitepaper has generated over 5000 downloads in the first month for a total of 7250 leads generated and counting.

    Repositioning and Messaging

    Mobile Marketing Automation

    The Challenge: The company was selling low-value mobile marketing campaign tools to app developers. They were looking to reposition themselves for the enterprise market.

     

    The Program: Drove the marketing strategy and programs, developed the go-to-market (GTM) strategy for the enterprise market; conducted buyer persona research; developed lighthouse account list. Helped build sales and analyst decks, press releases, and collateral material.

     

    Outcomes: Repositioned company from mobile marketing automation to communication automation that enabled a story that was compelling to enterprise CMOs. We also co-produced events with Crossing the Chasm author Geoffrey Moore that resulted in new enterprise accounts.

    Market development through Content Marketing and Public Relations

    Technology Sector

    The Challenge: Building a brand in a new market with messaging and communications.

     

    The Program: We built a thought leadership platform that focused on cybercrime and online security. We then designed and implemented a public relations program to raise awareness that provided commentary, expertise, and industry data to consumers, businesses, and the IT security industry. That involved building a thought leadership position in cybercrime by capturing, commenting, and creating content based on major security incidents and communicating them through the media. We tracked global news related to cybercrime, hacking, and online security.

     

    Outcomes: We grew the client to the top 3 brand in the market amongst security vendors in 18 months. We earned coverage for our client not only in industry media, but business and consumer mainstream media as well, including TV, newspapers, and online.

    Awareness though Messaging & Public Relations

    Industry: Contact Centers/Business Process Outsourcing

    The Challenge: Building a brand in a new market to raise the client's profile in the industry and be attractive to employees. Aegis is present in 44 locations across 9 countries and with over 40,000 employees, manages almost half a billion customer interactions every year for over 150 clients across diverse sectors.

     

    The Program: We developed a messaging platform that profiled the company as having a superior service & technology, a great place to work, a leader in tertiary education, a major creator of good jobs, and a thought leader in BPO. We wrote industry white papers, published research using original, company generated data, and rolled out a public relations program that resulted in being published in consumer media, the business press, and technology websites.

     

    Outcomes: We built a profile that enabled the company to compete for large, multinational contracts, launched their training academy, attracted talent, and communicated messages internally to employees.

    Marketing and Partner Development

    Industry: Technology

    The Challenge: ComUnity builds digital ecosystem platforms for public and private sector organisations. This kind of technology was new to the market, and hence not just marketing, but marketing educaton was essential. 

     

    The Program: We developed a messaging platform that profiled the company as having a superior service & technology, a great place to work, a leader in tertiary education, a major creator of good jobs, and a thought leader in BPO. We wrote industry white papers, published research using original, company generated data, and rolled out a public relations program that resulted in being published in consumer media, the business press, and technology websites.

     

    Outcomes: We built a profile that enabled the company to compete for large, multinational contracts, launched their training academy, attracted talent, and communicated messages internally to employees.

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