• Content Marketing

    Attracting your audiences

  • Content development and distribution to grow your audience

    Industry papers, New Releases, Blogs, Podcasts, webinars, and other content sets you apart

    In this new world of remote work and online marketing and sales, we all need to up our content game. In the 18-months prior to the pandemic, podcast listenership rose by over 400%. During the lockdown, Cliff Central's flagship program audience doubled. Webinars are exploding as an educational and marketing mechanism. The challenge is creating compelling, timely, and relevant content that addresses your audience's immediate problem or challenge.

     

    Not surprisingly, people are reading and researching online more than ever. Thought leadership papers such as opinion pieces, industry articles, e-books, and real old fashioned books provide lead generation content that can last months, even years. There is nothing like a book to put you in a different league and give you access to senior executives. Getting published in key business and industry publications provide high quality leads to grow sales, sustainably.

    Production process

    Sausalito Marketing Advisors provides you with a proven system to develop great content that attracts your target audience that convert into leads. We start with the overall content communication strategy, develop an advertising invitation to your event, handle the registration process, create a beautiful presentation deck, and host the webinar on our platform.

     

    While the live event is critical to creating a community and urgency, replays play a big part in the overall marketing and lead generation impact. Filming and post-production can be low cost or broadcast quality. We can post your webinar on your YouTube Channel or break it up into smaller soundbites. There is so many options on how to approach webinars, but the bottom line is that 20-40% of webinar attendees become qualified leads.

  • Content Marketing Packages

    Generate new leads through blogs, newsletters, social posts, and webinars

    Starter Content

    Production Plan

    $900

    per month

     

    Onboarding

    Research & topic planning

     

    Monthly

    Continuous topic planning

    2 X Articles

    1 X Newsletter

    Copy editing

    Featured images

    10 social posts per article

    Setup in your blog

    Intermediate Content Production Plan

    $1,500

    per month

    Includes E-Book

    Onboarding

    Research & topic planning

    E-Book Written in 6-weeks

     

    Monthly

    Continuous topic planning

    3 X Articles

    2 X Newsletters

    1 X E-Book

    Copy editing

    Featured images

    10 social posts per article

    Setup in your blog

    Advanced Content Production Plan

    $3,900

    per month

    Includes E-Book & Monthly Webinar

    Onboarding

    Research & topic planning

    Draft & schedule your first article

    E-Book Written in 6-weeks

     

    Monthly

    Continuous topic planning

    4 X Articles

    3 X Newsletters

    1 X Webcast monthly

    1 X E-Book
    Copy editing
    Featured images
    10 social posts per article
    Setup in your blog

    Content Distribution Plan

     

    $1,900

    per month

    $800 set up fee

    Content distribution to targeted platforms

    • Video - Vimeo & YouTube
    • Podcast - Podbean & Buzzsprout
    • News - CNN, Fox, BBC, Sky, local and business
    • Social media: LinkedIn, Twitter, Facebook, Instagram
    • logging platforms
  • Content Examples

    Each of these cases has a story, and we have much more to share. Included below is an e-book, a webinar/industry paper combination with a media partner, a slick, online proposal that can be easily e-signed, and our marketing blog.

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