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Lockdown Day 96: Daymond John's Interview, Nike, and our Marketing E-Book

"I wake up thinking about how blessed I am to have health, good friends, and family," says Daymond John, the founder of FUBU and investor on Shark Tank. "I think about what's going on in the streets and how I can be a positive influence over people of all colors. I think about where I am, what businesses are working and which are not," he says.
"Then, I fall back to sleep because I'm tired."
 

It's Lockdown Day 96, and we've passed the centenary mark if you include school closures, so if you are feeling the Covid fatigue, you aren’t alone. Even the billionaires feel it! You can see his full hour interview, How Businesses Should Move Forward Now, covering a wide range of topics from managing through the crisis to opportunities in these difficult times to diversity in investing.


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The mean streets meet Nike: There have rarely been times like this. In the last 100 years, worldwide, we’ve endured three massive crises; the Great Depression, WWII, and now Covid-19. There have been other difficulties, some global and some national, but through them all, sports have been largely immune to the effects. Until now. Over the last 100 years, there has been an almost continuous growth in fans, revenues, salaries, and profits year in and year out. Entire industries have been born out of the sporting industry; shoes, apparel, equipment, sponsorships, and the rest, but now all of them have been devastated by the lockdown. So what do you do in this temporary closure and shutdown of revenues? When fans can’t attend games, when kids can’t play and wear out shoes, and when us weekend warriors can’t do battle? Nike, who put out this promotional video called Never Too Far Down | You Can't Stop Us, probably hit the mark as well as anybody. They address the adversity of some of their top athletes that reflect what many of us are going through in our lives. Note: Nike's revenues were down 38% in the last quarter despite a 75% increase in digital sales. They did the best they could.
 
Free E-Book: Messaging for Startups and Entrepreneurs: This is a full-length e-book that guides startups through the messaging development and go-to-market strategy process. If you'd like a free session to walk you through the process, you can book a convenient time here

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I am offering free marketing coaching sessions through the end of July. You can see more and schedule time with me on our website — 👋 #OfferingHelp

Wishing you all the best,
--
Greg Serandos

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